Most professionals know very well that hidden in fifty shades of gray there is an area of Facebook marketing that will never make it to Facebook Studio – though it is sometimes much more effective. People sell Facebook fans for pennies and this whole segment of Facebook traffic business is usually not covered – as it of course breaks Facebook rules. But I believe it is definitely worth examination. My friends and former colleagues from Ataxo Interactive did a great job in revealing one campaign and they even included a lot of source data. How to get 100k clicks dirt cheap? Well, you can trick people to click on links if they think they lead to naked babes. Not a revolution, but surely an evolution in online marketing has taken place. The company behind this is respected by many clients as an example of customer-oriented business. We might wonder about the ethics behind it – but it probably works well.